We hope you’re having a great start to YOUR year! These first days of the year have truly flown by us, yet we wanted to take a moment and give you an update on our plans for 2019!
Our main goal this year is to make it YOUR year - to find ways to do more, and give more to you - the people that we get to roast for! We want to make sure you not just fall in love with the coffee - but with our mission to create opportunities for small farmers and with our vision of a world where no child has to sacrifice school (for a life in the coffee fields) to help their parents feed their siblings - that is our dream*! We know we can’t do it alone, and that for us to achieve that dream, we must become coffee worth sharing!
This year, we want to make sure we give you an experience worth sharing - worth sharing based on a particular coffee you love or a new tasting note you just identified… worth sharing based on the incredible aroma you get from a fresh roast… but mostly worth sharing because you can give other coffee lovers the opportunity to make a positive (social, environmental, life-changing) impact through something as seemingly small as the cup (or cups) of coffee we drink every day! And perhaps also worth sharing because of the related (bigger) conversation about how the largest impact we collectively have in the world is all about the things we buy (or don’t buy!) - as every purchase is a “vote” (with our dollars) for the world we want to see.
So we want to begin the year with a request - if there’s anything you’d like to see from us this year… please share! (💌coffee@ethosroasters.com)
We hope 2019 is YOUR year in every sense, and that it brings you the opportunity - and the courage - to pursue all your dreams,
Jolian & Lisbeth
* Yes, we’re big admirers of the work of Dr. Martin Luther King Jr! Happy MLK Day!
PS. We just shared some photos and a video (on FB) from our Poaquil partners - they have some brand new coffee equipment thanks to YOU!
