new roaster

SCA 2018 | The Leap

We just came back from the Specialty Coffee Association's annual conference in Seattle, and couldn't be more excited... we just bought our second roaster! The GR-15 is a beautifully designed, compact, energy-efficient, high-tech roaster with a roasting capacity of over 100 lbs per hour!!! 

We're so grateful to all of you who have made this 'leap' possible - it's only thanks to your continuous love and support - through orders, referrals, social media pics, mentions, shares, and 'showing up' for us that we find ourselves in the (still a bit unbelievable) position of having to add a roaster to increase our capacity (and ability to fulfill orders quickly and ship within hours of roasting - an Ethos promise since the very beginning - and one we intend to keep!). 

Yet, the most exciting part of this 'leap', and our growing volumes, is our increased impact, i.e. being able to import directly the (relatively large) 'minimum volumes' that make shipping/logistics of direct-trade coffees economically feasible. We're surrounded by so much need, so much opportunity, and so much desire on the part of farmer Co-Ops to find a market that values their efforts... and thanks to you... that market is growing!

This leap is just the beginning... of a new chapter in our journey to #brewgreatness... and it would never be complete without you, or your ideas... so, we'll keep sharing #thenewethosroaster journey on Facebook and Instagram (it's currently on its way from Seattle), and plan some "Open Roastery" events as soon as it's up and running!

Thank you for Brewing Greatness with us!

Jolian & Lisbeth

PS. We're cupping some awesome Central American coffees right now... coming in May!!! (Oh yes, Huehue will be back!)

Ethos 2018 | We have a dream!

Today, as we celebrate one of the most inspirational figures in history, we wanted to reflect and share with you our own aspirations and dreams for this year - we're so excited and would love to hear your thoughts (email us at coffee@ethosroasters.com)!

First, we want to continue on our journey to (one day) be recognized as one of the best coffee roasters in the USA - sourcing a wider selection of beans (including rare finds where both quality and impact are off the charts - i.e. our new "X Series"), and growing our business without compromising our freshness & small-batch roasting promises (to this end, we're planning to add a second roaster this year, which will allow us to serve a wider range of volumes - always roasted fresh, to order!). Please follow us on Facebook and Instagram as we search for #TheNewEthosRoaster!

Second, we want to keep improving your customer experience... and create our first loyalty program this year! If you haven't already, we would encourage you to create an account in our website - we added this functionality to make your checkouts easier (i.e. you can securely save your billing and shipping details), and give you the ability to see your coffee history, but we think we can also use it to reward your support! Please stay tuned... and send us your ideas!  We have also just created our first recurring Subscription program - you can choose the amount of coffee we send, and how often you'd like us to send it! There's no pre-payment, no need to re-order every time, and you can cancel anytime! Ongoing subscribers get our best value (as our new "X Series" coffees are included, plus exclusive sample previews of new arrivals and experimental blends), and we hope you'll check it out and let us know what you think! We've also kept 2, 3, and 6-month prepaid subscriptions, as they make great gifts!

Finally, we want to make sure we continue to grow our IMPACT - we're currently phasing out our non-Organic-certified inventory, so within the next 6 months, ALL Ethos single-origins will be certified Organic. We'll continue to source exclusively Fair-Trade or fully traceable Direct-Trade beans (if the price paid to the farmers is higher than Fair-Trade) and we will continue to go out of our way to find and support small-farmer-championing, women-inclusive cooperatives! 

Thank you so, so much for being part of our dreams and our journey!

Jolian & Lisbeth

PS. WFLA News Channel 8/38 is doing a segment on coffee and they've decided to come to Lakeland and visit the Ethos roastery!!! We'll be in the morning news on Mon, Jan 29, live at 7 am, and on re-runs throughout the day... we'll also try to get and share the link on our Facebook page if you'd like to watch online :)