🍂 Fall in love with the new El Paraiso! 🍯

We are bringing our impact to the next level this Fall, with a sweet nano-lot from El Paraiso, Honduras! This Honey-process coffee will make you fall in love with its delicate, rich aromatics that invite you to dive into a sweet cup that features notes of ripe figs and brown sugar molasses, elegantly balanced with a subtle tartaric acidity, reminiscent of green apples. It truly is the perfect coffee to welcome the Fall/Winter season! We have particularly enjoyed it as a hot brew on pour-overs and French Press, and as an amazingly sweet and smooth Cold Brew on the rocks (yes, it’s still quite warm down here in Florida!)

The story on how we got to source this coffee for our Ethos family began with a call for help 3 years ago… when Ruben and Maria (your coffee farmers!) reached out through our social media channels, as they had heard about us, and our mission to champion life-changing prices for small farmers… we mentioned that we have loved Honey processed coffees from Honduras in the past, and buy only high-scoring coffees (86+) for our Ethos family - so we set this as the goal. With admirable perseverance, unmatched hard work, and some help and advice along the way, just 3 years later, this tiny 5-person, family-run farm got to export their high-scoring coffee directly to the USA for the very first time this year… all of which was grown using Organic practices, and meticulously fermented and dried as a Honey, exclusively for our Ethos family (who paid them 3 times the current “Fair Trade” price for it! 🙌). Today, we are overjoyed, proud, and beyond grateful for this amazing privilege to make one more small farmer family’s dream come true… we hope you’ll love it, and look forward to continue Brewing Greatness in the world with you!

💛 Jolian & Lisbeth

P.S. Deeply grateful to everyone who bought tickets for our Tasting Experience, which starts this Friday! We promise we’ll do another set of dates in the Spring -if and only if - we get rave reviews from everyone this time!

Our Coffee Connection in the Era of Social Distancing

As we adapt to a new ‘normal’ of staying home and social-distancing from others those few times we may venture outside, it may be easy to lose perspective on how deeply connected we -every person in the world- truly are… so we thought this would be a good time to remind you - and once again thank you - for the (even bigger) difference you are now making in the lives of everyone behind your Ethos coffee!

It is only thanks to the support of amazing people like you that we have been able to not only keep our commitments to our farmers, but also look for new opportunities to make an impact. Our latest coffee addition from Colombia - Planadas - is a perfect example! It is a high-scoring, single-varietal (Lisbeth’s favorite Colombian varietal, Caturra!), micro-lot farmed by an amazing woman, and sourced at a 300% price premium (i.e. she directly earned over 3 times the current market price). She belongs to a wonderful group of small growers who have organized as the ASOPAP Co-Op, and we hope that this will only be the beginning of a long-term relationship with them! This was one of our ‘stretch-goals’ for the year… and we thought now was the perfect time to make it happen… the perfect time to try to make a bigger difference… the perfect time to offer you something new to enjoy and share… and the perfect time to live up to our Brew Greatness motto!

We simply cannot thank you enough for making this possible - for keeping us busy roasting for you, for believing and sharing our Ethos, and for being part of this journey - both at home and online! Our connection to each of you, and the gratitude and love that goes into every order is very real - and we hope you feel it as strongly as we do!

Deeply grateful for the privilege to Brew Greatness in the world with you, and for this special connection with you - now stronger than ever,

Jolian & Lisbeth

P.S. We can’t wait for you to try our new Planadas (we’ll be including free samples on every box for the next few weeks!), and hear your thoughts! We’re always grateful for your feedback, your sweet emails, and for all your love and sharing online! (find us as @ethosroasters on Facebook and Instagram)… and would love to hear any ideas for a Summer Special! Email us at coffee@ethosroasters.com

Let's make it better! (New harvests will arrive soon!)

It’s such an exciting time! Our peak arrival season for new coffees is just beginning, and we can’t wait to introduce you to new origins and new favorites - while renewing all-time favorites!

We’ve renewed our commitment to our Poaquil partners in Guatemala (we’re now in our 4th consecutive year - we began sourcing from them since our early roasting days back in 2016!). We’ll be doubling our order this year, and adding some very special Natural and Honey processes from their most select Red Bourbon beans they’re doing just for us! We’ll keep sharing pictures (there’s some good ones on the drying process) on Instagram and keep you posted!

We’re also renewing our commitment to our Cafe Femenino offerings. Opportunity and equality for women around the world is a cause worth championing, and as a women-led business, is particularly close to our heart. It has been repeatedly shown that lifting women benefits not just their families, but also their communities, and perhaps most importantly - serves as an example for the next generation of women to aspire and dream even bigger!

Beyond these, and our core Signature Blends, we’ll be searching for coffees with the ability to Brew Greatness in the world - coffees that not just taste great, but have a compelling story and real impact. We realize our never-ending search for “better” is hard (as we may be discontinuing an old favorite), yet it is only through change, and the belief that better is always possible, that we can continue to raise the bar! So, we invite you to help us make our upcoming sourcing season even better… by sharing with us your “wish list” of regions/flavor profiles you’d like us to feature!

Finally, as some of you with recent orders may already know, we’ve launched our new "Featured Coffee” sampling program - we’ll feature a particular single-origin or blend each month, and include it with every order - along with a profile card that will tell you more about it! This month’s feature is Black Swan. We hope you’ll love this (please tell us - tag @ethosroasters on your Facebook/Instagram posts).

Always deeply grateful for the privilege to roast and Brew Greatness in the world with you!

Jolian & Lisbeth

PS. If you have a few minutes (and haven’t yet done it), we would be forever grateful if you could review us on Google and/or Facebook - as it will help other coffee (and impact) lovers (like us)… find us!

RAISING THE BAR! | Can you help us?

We just added our first CAFE FEMENINO® coffees - Cauca (Colombia) & Andes (Peru) - both a step beyond Fair-Trade & Organic, and our new line of Organic loose-leaf custom tea blends featuring tons of fruits, herbals, and of course, amazing black and green teas!

It's been a busy few weeks sampling, roasting, tasting, & sourcing new coffees, elevating our tea program, and working on the installation of our second roaster... but today, as we finally get to put them in front of all of YOU... we realize it's been all well worth it! (If you're a subscriber, we'll honor requests for any of our new coffees and we'll be sending you a 'surprise' tea sample on your next box. We'll be including tea samples on online orders too!)

As we think about the next stage in our story, we're also thinking of ways to elevate both your subscriber experience and your online shopping experience - as they're the core & very likely the future of our business! We really, really, want to have one of the BEST coffee subscription programs in the US (maybe the world?) - offering unparalleled value, freshness, and flexibility/personalization. We also want to have one of the best online values on Fair-Trade & Beyond, Organic, freshly roasted coffee - we want to be so delicious, fresh, and compelling... that no other "shelf" coffee would compare! Yet, we know we don't have a monopoly on ideas! So, if there's anything you'd recommend we do to keep raising the bar, keep earning the opportunity to roast for you again, and become a constant source of pride & conversation with your coffee-loving friends... would you please share it with us? (coffee@ethosroasters.com)

Thank you for your support, generosity, and forever & always, for making this journey possible!

Jolian & Lisbeth

PS. Quick update on R15 installation - we had to special-order some parts for the venting system, which will hopefully be here next week! Should only be a couple more weeks after that before we start firing up our first roasts! We'll be adding VIP tours once we're up and running... stay tuned for dates & online signups (hopefully by our next edition!)