🌒 Introducing... Eclipse, our new Dark Roast Blend!

We’re thrilled to welcome our latest creation: a bold, rich coffee experience with prominent roast notes dancing on your palate, a creamy body that envelops your senses, and a strong, balanced brew that awakens you with every sip (and as you may suspect... I’m writing this as I enjoy a delicious cup of Eclipse, roasted last April 8th - the day of the total solar eclipse that inspired its name!).

We’ve created Eclipse as the dream dark roast for craft coffee connoisseurs - and envision it as a permanent offering that features a consistent, roast-driven taste profile. At the heart of Eclipse lies a prolonged roast that brings the beans tantalizingly close to "second crack" – that magical moment when sugars caramelize, and roast flavors reach their peak. This meticulous roasting process ensures that every sip of Eclipse is bursting with complexity and depth, without “eclipsing” the incredible body, sweetness, and quality of our coffees. If you love dark roasts, we invite you to give it a try - it is bold, flavorful, and the perfect choice for your dreamy lattes… and if you do not love dark roasts (but are adventurous and open-minded), we think you should definitely try this - this is a blend that will expand your perspective and tasting range in ways that may be completely unexpected!

Finding and perfecting this dark roast was a bit of a challenging journey for us (who, as many of you, tend to personally favor lighter roasts), but we think Eclipse is the destination we've all been searching for! We would be grateful if you could try it and send us a quick email back sharing your thoughts… everything we do at Ethos, we do it for you, and thanks to you - we are so honored to Brew Greatness with you every day,

Jolian & Lisbeth

P.S. We’re planning to do a special FB/IG series this Summer (to accompany our Technical Summer Series newsletters in June, July, and August), and we wanted to invite you to email us any coffee questions you’d like us to answer, or topics you’d like us to cover in more detail. Please consider following us (@ethosroasters) for more behind-the-scenes stories, farm and roasting videos, and of course - our past and future coffee series!

🌼 Spring into... a new roast! ☕️

As our 6-year Anniversary celebrations continue for three more weeks, we have been taking a closer look at every single coffee and every single blend, with the goal of continuing to raise the bar on everything we do. Celebrating Ethos’ first six years have made us realize we really want to celebrate the 60th (I don’t know who will be writing this blog/newsletter then, but we do hope they’ll look back kindly on these early chronicles!), and do it as happily and as proudly as we are now celebrating these early years!

It is our deepest desire -and commitment- to add more high-impact coffees as permanent offerings as our volume grows, so we have decided to do all we can to support “Amani” (from D.R. Congo) as a permanent offering, and make it our signature Dark Roast. We have been experimenting with a darker roast profile on this bean for a few months, with the idea of potentially adding a second “dark roast” to our menu… yet, now that supply chain issues have delayed the arrival of “Andes” (our dark roast from Peru), it seemed like the perfect opportunity to make this one our main dark roast and hopefully get to support the Co-Op in D.R. Congo in a bigger, permanent way. We’ll be sending it as a sample this coming week, and can’t wait to hear your thoughts! (no worries, most of our offerings will remain in the light and medium roast profiles… yet we wanted to have a dark roast with the potential to appeal to 4th-wave* coffee lovers!).

And of course, our 2022 Brew Greatness Anniversary Blend will be available for a few more weeks, until April 15th, and we will continue to send a free 8-oz bonus bag on every 5-lb order! We also have a few more surprises in the works… and as always, would love to hear what would you like to see from YOUR Ethos this Summer! (remember our technical Summer Series runs from June-August - we’re planning a historical piece, an “Iced” tutorial, and are still looking for a great topic for our third piece!)

Beyond grateful to begin every day Brewing Greatness with you!

💛 Jolian & Lisbeth

P.S. We’re also on our last half-sack of Geisha… and can’t thank you enough for supporting it in such a big way! We will try to get it again next year if the grower decides to separate it again as a super-premium nano-lot.

*We consider ourselves part of the “4th Wave” of coffee - which is a term that has been used to describe both the quality and attitudes of (first-world) consumers towards coffee over time. The first wave was canned/brick, cheap robusta coffee (i.e. Bustelo/Folgers), the second wave was higher-quality arabica coffee (i.e. Starbucks), the third wave was even higher quality, freshness-focused craft coffee with an emphasis on flavor, and the fourth wave -which we’re working to pioneer- is coupling that highest-quality, freshness focus with an equal concern for the impact and quality of life of the people who grew it. MLK famously said “the arc of the moral universe bends towards justice”… thank you for your role bending it!