coffee journey

💫 We want to hear from YOU!

As we wrap up our 7 Year Anniversary celebrations in the next few weeks (i.e. share with you our last few kilos of our Madagascar vanilla-infused, barrel aged 2023 Brew Greatness Anniversary Blend and send you a few more Ethos slate coasters on your 3 lb+ orders)… we have begun thinking about new ways we can add value and connect with you - our growing Ethos family!

We’ve enjoyed doing our “Monday Bit” (featuring Matt Schisler - whose passion for roasting coffee for you is only matched by how much he loves and believes in our Ethos - we’re truly so lucky to have him!). We’d love if you could check out past episodes @ethosroasters Instagram, and give us your feedback, and most importantly - send us your ideas and questions for future episodes, as we genuinely want to be relevant, and of value to you (message us on IG or reply to this email!). We realize each “follow” is a privilege to communicate with you, and do not see our social media channels as a way to continuously “push” messages to “buy, buy, buy”, but as a platform to share our story (especially with those who may have never heard of us before), and as a tool that connects us with the most important people in our world - YOU - our Ethos family! As we’ve become busier and busier, I’ve realized my handwritten “thank you” notes to you have gotten shorter and shorter, and I’ve occasionally skipped them on our busiest days, as it’s essentially a choice between being able to ship on-time or writing notes… and shipping ALL of your coffees within hours of roasting will always come first!. Please know our gratitude is always deeply felt, and hopefully expressed in the dedication we give to our roasting, and our commitment to work as hard as required to always ship within hours of roasting.

As I’ve been thinking of other ways to connect with you - and communicate the ideas and inspiration behind our Ethos - I’ve had this idea to create a “Philosophy Bit” on Thursdays… I personally love philosophy (from the greek philo=love, sophia=wisdom), and think of my life as an - always imperfect, always improving - application of the wisdom I’ve read, observed, and experienced in my 40 years in this world. I’d share a single philosophical thought every Thursday morning in our IG/FB story, as I virtually enjoy a cup of Ethos with you, hoping it will be something that inspires you, and perhaps even gives you a new insight, or helps you in any way in your own personal journey (starting in April, if I hear back from at least one of you that this is something you’d like to see?)

So deeply grateful to start this 8th-year chapter with you, and I can’t wait to hear back from you,

Lisbeth

P.S. We’ll be doing free anniversary cookies one last time this Saturday at the Lakeland farmer’s market… and we would love to see you there!

💫 Our 2022 journey begins!

We’re starting this year with a beautiful present (this amazing video!), and a new coffee: Organic Sierra Nevada from the highest peaks in Colombia! An outstanding 88-pt coffee with a heavy body and intense notes of caramel, citrus, and brown sugars, and the perfectly bold, well-balanced cup to start the New Year!

We also just secured a limited amount of the highly renowned “Geisha” varietal (a famously delicate and floral, yet very challenging to grow coffee!) - ours will come from a small group of women farmers in Santa Barbara, Honduras, and should arrive just in time to celebrate our SIXTH year anniversary (officially March 8th). We’ll also have the 2022 Brew Greatness Blend, special freebies on all your boxes, and maybe even some birthday treat collaborations with one of our amazing local partners!

We truly want 2022 to be our most impactful year yet, both for our existing coffee partners, and for any new small coffee farmers we get to meet this year! Living through all the pandemic challenges made us realize -more than ever - how fortunate we are, and how much of a difference we can make. The world is changing faster than ever, yet it’s often easy to forget that people - just like us - are the ones actually changing the world. Whether we realize it or not, our world has always been a product of our collective actions. And though we are only a small group of people in the world… for the small farmers we get to support, we are the difference in their world. Thank you for beginning one more year #BrewingGreatness with us… we truly can’t wait to write this new chapter with you!

Jolian & Lisbeth

P.S. We really would love your ideas on what you would like to see from us this year! More coffee origins? More loose-leaf teas? Roastery visits? More coffee partner events? Email lisbeth@ethosroasters.com and/or jolian@ethosroasters.com and let us know!

RE : How to Taste Coffee like an Expert

In our last Summer Series, we would like to invite you to embark on a metaphorical trip around the world through coffee! It truly seems is the perfect time to do so - it is currently much easier than actual travel, and your roasters happen to be sourcing a lot of new wonderful coffees because of pandemic-related logistical challenges… some of which are ‘experimental’ microlots that may only be available this year!

So, here’s a quick guide, and an open invitation to slow down and savor - to discover the aromas, flavors, sensations, and memories you enjoy and associate with each cup! Fill each page of your “coffee passport” with as much details as you’d like about the sensory attributes of each brew, yet also note the method, the place, the time, the context… and do not be surprised if the same bean yields two -or more- completely different cup experiences depending on how, where, and when it was prepared, and enjoyed. Please feel free to print as many copies as you need, and share with your friends. It is inspired by the actual Cupping Forms used by professional tasters, yet adding some important details that will help you create - and recreate - many coffee memories.

We truly can’t wait to participate in this experiment with you… and look forward to seeing and sharing a few pages of our “coffee passports” (just tag us on Instagram @ethosroasters if you’d like us to share in our social media stories… no worries, it is only there for 24 hours… which is why we love stories… their ephemeral nature always feel unconditionally forgiving and inviting!).

Grateful and excited to begin each day #BrewingGreatness with you!

Jolian & Lisbeth

P.S. We will be taking a short break Aug 24-27… and we’d love to send you some coffee before we leave, so we’re offering a special bonus for all orders placed by Aug 22nd (get a bonus 8-oz bag of one of our current favorite single-origins to Cold Brew on all orders of 4 lbs or more… or get a bonus oz per lb ordered on smaller orders)… plus, more new coffees are coming in September… notably, our new Poaquil crops!