Brew Boldly

Ethically Sourced × Expertly Crafted

Located in Florida, Ethos Roasters is a craft roastery committed to product excellence and ethical sourcing


At Ethos we pride ourselves in providing the highest quality roasts directly to your doorstep or local coffee shop.  With only direct or fair traded beans in our inventory and perfectly crafted delicious roasts, our amazing farmers, expert scientists, and detail-oriented roasters will work tirelessly to provide you with the best freshly roasted beans shipped to you just hours after roasting.




+1 (863) 940-0060



132 Lake Beulah Dr.
Lakeland, FL 33815



Roasting & shipping every weekday! 


Sat 8 am-2 pm @Lakeland Downtown Farmer's Market (use code "PICKUP" at checkout)

Our Story.

Ethos affiliated farmers drying coffee beans before shipping.

Ethos affiliated farmers drying coffee beans before shipping.


The word “ethos” – which means essence, spirit, and fundamental values -- comes from the ancient Greek word ΗΘΟΣ. In latin languages, ethos is expressed as the “distinctive character that defines you," and is the root of the word “ethics”. Our favorite definition is “a manifestation of beliefs and aspirations” - because it is through our belief-inspired actions that we make an impact on our world. Our name is a promise to always live up to our greatest aspirations.

Ethos is a company that embodies these aspirations - we start by sourcing the best, most socially-impactful and environmentally-friendly coffee beans available, roasting them with precision, and shipping them as soon as they are roasted. This is our promise. This is our way to elevate your coffee experience, while supporting the farmers that make it possible and making the world a better place.


We grew up in coffee-growing regions - Colombia & Guatemala - and independently fell in love with coffee at an early age. Jolian grew up in Colombia’s “Eje Cafetero” (“coffee-lands”) making coffee an integral part of his life. As for Lisbeth, since the moment she tasted “cafe con leche” for the first time in Guatemala City, as a toddler, has never looked back! Our paths crossed a few decades later, in the beautiful Sunshine State, where we connected over a shared, deep passion for doing something that would make an important difference in the lives of others. About a decade later, and after getting our doctorate degrees in the areas of food, nutrition, and health, we decided it was time to try! And of course, we decided to start with something we are both very passionate about - coffee! We truly believe that aiming for coffee greatness at every step of the way - and particularly by supporting small farmer cooperatives that focus on quality and sustainability - we can offer coffee beans that not only delight, but also transform lives. Thank YOU for making it possible, and for the privilege of being your roasters!



Is to create one of the most impactful, people-centered companies in the world. We will always strive to make a difference in the lives of farmers, and be the best coffee (dollar for dollar) money can buy!


For any inquiries, get in touch with us and our team will get back to you within 24 hours.

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132 Lake Beulah Dr.
Lakeland, FL, 33801