RAISING THE BAR! | Can you help us?

We just added our first CAFE FEMENINO® coffees - Cauca (Colombia) & Andes (Peru) - both a step beyond Fair-Trade & Organic, and our new line of Organic loose-leaf custom tea blends featuring tons of fruits, herbals, and of course, amazing black and green teas!

It's been a busy few weeks sampling, roasting, tasting, & sourcing new coffees, elevating our tea program, and working on the installation of our second roaster... but today, as we finally get to put them in front of all of YOU... we realize it's been all well worth it! (If you're a subscriber, we'll honor requests for any of our new coffees and we'll be sending you a 'surprise' tea sample on your next box. We'll be including tea samples on online orders too!)

As we think about the next stage in our story, we're also thinking of ways to elevate both your subscriber experience and your online shopping experience - as they're the core & very likely the future of our business! We really, really, want to have one of the BEST coffee subscription programs in the US (maybe the world?) - offering unparalleled value, freshness, and flexibility/personalization. We also want to have one of the best online values on Fair-Trade & Beyond, Organic, freshly roasted coffee - we want to be so delicious, fresh, and compelling... that no other "shelf" coffee would compare! Yet, we know we don't have a monopoly on ideas! So, if there's anything you'd recommend we do to keep raising the bar, keep earning the opportunity to roast for you again, and become a constant source of pride & conversation with your coffee-loving friends... would you please share it with us? (coffee@ethosroasters.com)

Thank you for your support, generosity, and forever & always, for making this journey possible!

Jolian & Lisbeth

PS. Quick update on R15 installation - we had to special-order some parts for the venting system, which will hopefully be here next week! Should only be a couple more weeks after that before we start firing up our first roasts! We'll be adding VIP tours once we're up and running... stay tuned for dates & online signups (hopefully by our next edition!)

SCA 2018 | The Leap

We just came back from the Specialty Coffee Association's annual conference in Seattle, and couldn't be more excited... we just bought our second roaster! The GR-15 is a beautifully designed, compact, energy-efficient, high-tech roaster with a roasting capacity of over 100 lbs per hour!!! 

We're so grateful to all of you who have made this 'leap' possible - it's only thanks to your continuous love and support - through orders, referrals, social media pics, mentions, shares, and 'showing up' for us that we find ourselves in the (still a bit unbelievable) position of having to add a roaster to increase our capacity (and ability to fulfill orders quickly and ship within hours of roasting - an Ethos promise since the very beginning - and one we intend to keep!). 

Yet, the most exciting part of this 'leap', and our growing volumes, is our increased impact, i.e. being able to import directly the (relatively large) 'minimum volumes' that make shipping/logistics of direct-trade coffees economically feasible. We're surrounded by so much need, so much opportunity, and so much desire on the part of farmer Co-Ops to find a market that values their efforts... and thanks to you... that market is growing!

This leap is just the beginning... of a new chapter in our journey to #brewgreatness... and it would never be complete without you, or your ideas... so, we'll keep sharing #thenewethosroaster journey on Facebook and Instagram (it's currently on its way from Seattle), and plan some "Open Roastery" events as soon as it's up and running!

Thank you for Brewing Greatness with us!

Jolian & Lisbeth

PS. We're cupping some awesome Central American coffees right now... coming in May!!! (Oh yes, Huehue will be back!)

CELEBRATING 2 YEARS!

Ethos is turning TWO! And we have so, SO much to be grateful for, and to celebrate!

We still remember how scared we were when we bought our first 50-lb bag of Specialty, Fair-Trade green coffee to roast, and we thought to ourselves "if this doesn't work out... we may be drinking this coffee for the next two years!" (on the bright side, we'd picked a delicious coffee, so the idea wasn't too unbearable!)... fast-forward two years, and we routinely have days when we roast over 50 lbs! Thank YOU for keeping us roasting & allowing us to discover more amazing coffees!

Ethos began in a very intentional way - we've been focused on making an impact in the lives of farmers and on elevating your coffee excellence since the very beginning (#brewgreatness) - and that is what continues to inspire us every single day. We have so much to celebrate, yet our biggest achievement is perhaps our ability to source, for the first time, a full pallet of coffee from "Poaquil" in Guatemala - paying them THREE times (yes, 3 times!) the market price! (if you want to picture the economic difference that'd make... imagine your next paycheck triples... and stays that way for a whole year!). This one is our most impactful coffee yet, and we couldn't be prouder of bringing you such an outstanding cup! We've also added two new blends in honor of our Lakeland, Florida home - "White Swan" and "Black Swan" - both combine familiar chocolate/nutty coffees with more exotic fruity/floral coffees, for an experience that aims to showcase the best of both worlds.

Over the next few weeks, we'll be sending samples of our new additions, along with special Guatemalan souvenirs from our recent trip! (while supplies last). We also want to invite you to participate in our first "Social Scavenger Hunt" (now until April 15). To win: (1) follow us on Facebook and/or Instagram (or both - we feature different content on each platform!) (2) post TWO (yes, just two!) pics featuring/tagging Ethos (could be two different locations that serve Ethos, including markets/events, OR two different ways/places you brew or enjoy Ethos), (3) review us on Facebook or Google and (4) claim a FREE 8-oz bag of your choice OR Ethos Tote on your next order! (just let us know from which account did you post). 

If we keep going this way... in a few years... we might become an "overnight success"!

Thank you for making this journey possible,

- Jolian & Lisbeth

P.S. We're heading to the SCA in Seattle next month to get our second roaster!!! Stay tuned for pics on FB and IG!

We ❤︎ you!

Happy Valentine's Day!

We just wanted to let you know how much we appreciate you, cherish you, and love roasting for you! Every order, every review, every email, every follow/like/share/post/comment in social media makes us feel so loved, and inspires us to keep going, to keep trying to raise the bar, and to keep earning the privilege to be your roaster! 

We've received some great feedback and ideas based on our previous post... and found some really cool ways to reward you and love you back - like our new "birthday gift" code, "ITSMYBIRTHDAY" - simply enter it at checkout during your birthday month, and get a free 5-oz bag with any order. Plus, subscribers will automatically get a bonus 8-oz bag on their birthday month! 🙌

We're also working on a points-based reward system based on your orders this year - if you haven't already, please consider creating an account so we can see your history and reward you! The first wave of rewards will be released July 1st! 

Finally, check out our awesome new coffee additions - our new X-series "Red Honey", and new coffees from Rwanda, Papua New Guinea, and Brazil have all debuted within the past week! All Fair-Trade, Organic, and awesome - we'll also be happy to include a sample of any one of these on your next order! (just leave us a note). We've also added some gear - hats and totes - which we hope you'll love! 

Next month is Ethos birthday!... so stay tuned... we have some awesome surprises in the works...

Much love,

Jolian & Lisbeth

PS. News Channel 8 did come! 

Ethos 2018 | We have a dream!

Today, as we celebrate one of the most inspirational figures in history, we wanted to reflect and share with you our own aspirations and dreams for this year - we're so excited and would love to hear your thoughts (email us at coffee@ethosroasters.com)!

First, we want to continue on our journey to (one day) be recognized as one of the best coffee roasters in the USA - sourcing a wider selection of beans (including rare finds where both quality and impact are off the charts - i.e. our new "X Series"), and growing our business without compromising our freshness & small-batch roasting promises (to this end, we're planning to add a second roaster this year, which will allow us to serve a wider range of volumes - always roasted fresh, to order!). Please follow us on Facebook and Instagram as we search for #TheNewEthosRoaster!

Second, we want to keep improving your customer experience... and create our first loyalty program this year! If you haven't already, we would encourage you to create an account in our website - we added this functionality to make your checkouts easier (i.e. you can securely save your billing and shipping details), and give you the ability to see your coffee history, but we think we can also use it to reward your support! Please stay tuned... and send us your ideas!  We have also just created our first recurring Subscription program - you can choose the amount of coffee we send, and how often you'd like us to send it! There's no pre-payment, no need to re-order every time, and you can cancel anytime! Ongoing subscribers get our best value (as our new "X Series" coffees are included, plus exclusive sample previews of new arrivals and experimental blends), and we hope you'll check it out and let us know what you think! We've also kept 2, 3, and 6-month prepaid subscriptions, as they make great gifts!

Finally, we want to make sure we continue to grow our IMPACT - we're currently phasing out our non-Organic-certified inventory, so within the next 6 months, ALL Ethos single-origins will be certified Organic. We'll continue to source exclusively Fair-Trade or fully traceable Direct-Trade beans (if the price paid to the farmers is higher than Fair-Trade) and we will continue to go out of our way to find and support small-farmer-championing, women-inclusive cooperatives! 

Thank you so, so much for being part of our dreams and our journey!

Jolian & Lisbeth

PS. WFLA News Channel 8/38 is doing a segment on coffee and they've decided to come to Lakeland and visit the Ethos roastery!!! We'll be in the morning news on Mon, Jan 29, live at 7 am, and on re-runs throughout the day... we'll also try to get and share the link on our Facebook page if you'd like to watch online :)

 

 

HAPPY NEW YEAR!

Hello 2018! We wanted to begin this year by thanking you for making 2017 the best year in Ethos history (yet!), and wishing you many new adventures, blessings, and delicious cups of freshly roasted coffee in 2018!

As we look back a year, we really couldn't have imagined what 2017 had in store for us - from the move to our own (amazing) location in Lakeland, to being honored with a prestigious Entrepreneurship award, appearing on prestigious local and regional publications (Tampa Bay Times, The Ledger, Haven Lakeland, and The Lakelander) and even on TV (Bay News 9 and local NBC Channel 8) - we really couldn't have imagined how an incredible year 2017 turned out to be! Yet, the most amazing and exciting thing that happens to us every single day is when we get an order from a returning customer - it really is the most exciting feeling in the world to get to do what we love, for reasons we love even more (the opportunity to make an impact in the lives of farmers and customers), and for people who are giving us the chance to do it again! We realize we haven't met all of you yet - but we want you to know we're truly and deeply grateful to you for every single time we get to roast for you! 

As we begin 2018, we're looking forward to so many things... from our first craft beer collaboration, with the incredibly talented team at Swan Brewing, to getting our first multi-store customer, Uncle Nick's Bagels, and adding our SECOND roaster this year (stay tuned... we would love YOU to be part of this!). Above all, we're looking forward to the chance to impact a lot more people (farmers, customers, and partners) and get closer to our long-term goal of creating a new sourcing model that goes beyond Fair-Trade, and building the most customer-centered coffee roastery in the world! 

And for each of you we hope 2018 brings you everything you're wishing (and working) for!

Jolian & Lisbeth

T H A N K Y O U

Happy Thanksgiving!!! Today, we just want to say THANK YOU for making Ethos Roasters possible! Each order, each review, each message, each follow, each like... every day you inspire us to do our best work, every day you remind us that we're not alone on this journey - and every day we're grateful for each of you!

Tomorrow we're hosting our first Thanksgiving Friday at The Roastery, and we'll be brewing a variety of single-origin coffees and loose-leaf teas for anyone who comes! This is just a small way to express our gratitude, and if you're in the area, I hope you'll consider joining us!

Thank you, from the bottom of my heart, for making this dream possible!

- Lisbeth

'TIS THE SEASON

I'm a few days late on our monthly blog post (my apologies)... yet it is for good reason - we've been really busy roasting and preparing for our debut at the Tampa Holiday Gift Market, as the winner of this year's Young Entrepreneurship Program! We have FOUR awesome new Fair-Trade Organic coffees joining our lineup for this event - Damas de San Ignacio (a women-grown coffee from Peru), Copan (Honduras), Chiapas (Mexico), and La Cumbre (Colombia), and which will be added to our online store shortly after the event (Nov 9-12). If you're near the Tampa Bay area, please come meet the team! (we'll have special freebies/offers for regular customers, so please let us know who you are!)

We're so excited about this Holiday season! It is our first one at The Roastery, and we really want to make it special for you, our customers - the ones who make everything possible! So... please mark your calendars for:

* Our first-ever THANKSGIVING FRIDAY @ The Roastery | Friday Nov 24, 9 am - 12 pm  |  Free tours and free coffee all morning - our way to say THANK YOU to all our customers for your support (we're not planning to have roasted beans for sale that day, as we'd like to focus on saying thanks and giving back, but if you're making a special trip to Lakeland and would like us to roast something for you, of course we can make it happen!)

* Our new Artisan Dripper Launch! | A ceramic dripper handmade by Guatemalan women artisans that will take your pour-overs to the next level... a very limited edition will be launching online December 1st! (Please check our FB and IG for preview pics!)

* Friday Coffee Tastings | Every Friday in December, 5-7 pm | Come relax and enjoy with us the coffees we've roasted that week, along with a beautiful view of Lake Beulah! 

We're also open to your suggestions on other events you'd like us to have! Please connect with us in social media and let us know!

Always grateful for the opportunity to be your roaster,

- Lisbeth