Happy 2024, Ethos family! We hope your New Year is brimming with joy and exciting possibilities. As we embark on this journey together, we're thrilled to share some updates that we hope will help make this year a bit more memorable, more joyful, and more impactful!
To kick off the year, we've welcomed the new "Cajamarca" to our coffee family. This double-fermented, washed, organic Peruvian coffee from the skilled hands of Esmérita Vasquez offers a rich cup with sweet stone fruit notes and delicate citrus undertones. The 48-hour double fermentation process results in a syrupy body and a complex flavor profile that we felt perfectly complemented all our current offerings.
We're also excited to introduce the 2024 Brewing Experience! Join us at the roastery for some hands-on learning of the chemistry of coffee brewing. Learn the basics, brew different coffees, and have all your coffee questions answered by professionals. But that's not all - each participant will leave with a brand new V60 Dripper and a bag of one of our latest coffee releases, freshly roasted for them earlier that day! We’re limiting this to 10 participants per date, and tickets for our March, April, and May events are now available. Visit the Ethos Brewing Experience page to learn more and secure your spot!
Finally, we're thrilled to announce the acquisition of a highly coveted piece of land in the south of Lakeland (by Christina Park), for the future home of our flagship coffee shop, which will focus on drive-thru excellence and coffee education. Imagine having a higher-quality, healthier —yet just as convenient and fast— alternative to chain coffee shops when you’re on the go… AND a welcoming space where the slow bar menu dazzles, and unique coffee events and experiences happen! All while championing life-changing prices for small farmers and a better world for all involved. It is still a couple of years away (yes, we’ll be literally paving our own entrance lanes, parking, and a whole building!), but we just couldn't wait to share this exciting news with our Ethos family - and we’ll do our best to keep you updated as we reach major milestones, and you’ll of course be among the first invited to come see it!
Thank you for being part of our Ethos family. Your support fuels our passion, our dreams for the future, and we truly are looking forward to a year filled with exceptional coffee, continuous learning, and changing the world, one cup of coffee at a time! Here's to our Ethos journey and the exciting chapters awaiting us in 2024 and beyond,
Jolian & Lisbeth
P.S. We also just came back from our last visit to our Poaquil farmers! We’ve uploaded a few videos to both our Facebook and Instagram pages, and we’ll make sure to keep sharing more over time. It was truly amazing to see all the incredible growth and development that has occurred there since our last visit… they’ve become fairly sophisticated with their processing methods, and we’ve begun some conversations that we hope will lead to some very interesting profiles for our Ethos family for the next harvest season!
