ethereal

😎 Hello 2023 Ethereal Summer Blend!

Summer is here, and we’re excited to welcome it with our 2023 edition of Ethereal Summer Blend! - sweet, smooth, refreshing - it’s the perfect blend to enjoy during the hot summer months - both as an energizing cup in the morning, and later in the day as a refreshing iced or cold brew. We’ll re-visit our favorite iced and cold brew recipes and tricks on our “Monday Bit” this Summer (we post new “bits” every Monday on our Instagram @ethosroasters, and you can always watch past “bits” by visiting the Monday Bit highlights in our profile).

This year’s Ethereal features both Poaquil (natural process, Guatemala) and Pacheco (honey process, Honduras) to create a sweet, high-impact coffee blend that's perfect for summer sipping. You’ll get to start your summer days with a perfect balance of modern and classic flavors that will delight you in a wide variety of methods - both hot and cold - all while creating life-changing opportunities for small Central American farmers in the process! We’re really hoping you’ll love it, and that we’ll get to continue to support them by buying more and more coffees from them this year.

Thank you always for making our Ethos possible, and for all the love and support we feel every roasting day when we look at those beautiful long lists with every single one of your orders, ready to be fulfilled…. it is truly a joy and an honor to get to roast for you, and we hope that this Summer is filled with new adventures and new opportunities… we’ll keep roasting the most exquisite, most impactful coffees we can find for you, and hope they get to travel with you in your many adventures! Or, in case you prefer your freshly roasted coffee to travel to you… remember we roast & ship (via 1-3 Day Priority) to ANY address within the USA - three times a week, every single week!

Excited to share the new Ethereal, and always looking forward to roasting for you,

Jolian & Lisbeth

P.S. We just got new yellow hats from our last trip to Guatemala… as one more impact-focused offering, and an always favorite summer accessory that keeps harmful UV rays away from your face (we do want you to live longer, healthier lives!)… we hope you’ll check them out, and let us know which other colors you’d like to see in the future! (we’ve also decided to include one as a special gift on all large orders (>10 lbs) this Summer!)

RE : Cold Brewing 101 ☀️

Happy Summer Solstice! We’re celebrating with the launch of our 2021 Ethereal Summer Blend (featuring our limited-release Colombian Natural “La Estrella” this year), and wanted to devote this first “Summer Series” edition to re-visiting the coffee drink that is almost synonymous with summer: Cold Brew!

Want to know our secret for great Cold Brew every time? Get these basics right:

(1) Coffee - we’ve found that the best Cold Brew is actually made from beans that have been allowed to rest a few days before Cold Brewing (as the fast de-gassing of freshly roasted beans seems interfere with the extraction). In fact, Cold Brew is a great method to use some of your “older” Ethos beans!

(2) Water - its impact on flavor simply can’t be emphasized enough! Bad quality water (i.e. tap water that tastes like chlorine or is too hard/soft) can ruin the taste of even the best beans… remember the final brew is over 90% water!

(3) Filter - using a good cold brew paper filter has a big impact on the clarity and quality of flavors. We’ve also found re-usable cloth filters perform well when you use a set of two and clean them throughly after each batch. And while you can make Cold Brew without a paper or cloth filter, the flavor difference is so pronounced, that we must recommend you use one! (it filters out the oils, diterpenes, and some of the fines from your brew, for a much cleaner taste).

(4) Grind - coarsely ground coffee will always work best for the prolonged cold brew extraction times. While you may be tempted to use a finer grind to “accelerate” the process, it may only result in a more acidic, unbalanced brew. When cold brewing, good things do take time! (about 20-22 hours to be precise)

(5) Ratio - this one is listed last because there may not be a single “ideal ratio” - it all depends on how strong you’d like your brew, or if you’ll be adding more/less ice, milks, etc. We would recommend you start with a 1:8 (i.e. one ounce of coffee for every 8 ounces of water… which happens to be the ratio we use for our Cold Brew for Saturday markets!), and adjust if needed. This concentrate will hold well to dilution with ice, milks, and sweeteners.

Happy Cold Brewing, and happy adventures this Summer!

Jolian & Lisbeth

P.S. We just got more bracelets from Guatemala (some beautiful new designs for your collections!)… and a couple more surprises we’ll be sending with your large orders (i.e. over 3 lbs) all this Summer! We’ll post details on our IG stories this week 😉