🎁 Grateful for you - 8th year edition!

Our favorite Holiday - Thanksgiving - is just a few days away! As we’ve paused to count our blessings for these past 8 years, our Ethos journey, and the amazing people like you who make it possible, are always top of mind. Thank you for making this dream possible every day - for allowing us to keep building the coffee company of our dreams - one that sources for impact first, one that champions those who will never be able to “repay us”, one that seeks to both elevate your coffee experience and make a positive impact in the world every day. Ethos family, today and every single day, we are grateful for you!

We also want you to know that you are top of mind every time we source a new coffee, make a new blend, or do something new! Among those, are the new “roastery experiences” - which we began last Sept/Oct, and which we are continuing in Jan/Feb! This first offering is a Coffee Tasting Experience where we cover some essential knowledge and tools to improve your ability to taste better coffee, better! (please note, the sessions in Jan/Feb will be on the same program as those in Sept/Oct - we’ll offer a whole new experience later next year). So, if you didn’t get a chance to attend, or are looking for a unique gift experience for a someone who is really into coffee… we have you covered!

We have also launched the 2023 Red Swan Holiday Blend - we’ve again chosen 3 high-impact beans representing all 3 coffee processes, for an aromatic, harmonious blend of red fruit notes and strong, earthy, spiced undertones. It’s a high-impact blend that will fill your Holidays with memorable moments and exceptional coffee… one that is worthy to pair with those memories! All special Holiday offerings, including gift coffee samplers (with up to a dozen different coffees!), our especially priced sets of 5, 10, and 20 bags (for stocking stuffers or small gifts to those who have made a difference in your life this year), will launch on Thanksgiving day, and will be available until Christmas.

Words can’t quite capture how grateful we are to still (8 years later!), get to start each day “Brewing Greatness” with you. We wish you all our best and hope that all the greatness you’re projecting into the world comes back to you in ways that make your life richer in every way possible,

Jolian & Lisbeth

☕️ Oak Barrel Aged Poaquil Natural is here! 🥂

We are thrilled to announce the launch of our highly-anticipated, 2023 Oak Barrel Aged coffee beans! This year, we've taken a slightly different approach, aiming to create a cup that's more approachable and enjoyable for the majority of our Ethos family. We took our high-impact Poaquil Natural beans and aged them in a fresh white oak barrel, previously used to house some exquisite spiced rum by our friends at Lugo's Craft Distillery right here in Lakeland. We shortened the aging to 7 months, resulting in much subtler rum undertones, and much heavier vanilla notes, along with a kaleidoscope of flavors and lingering peach notes for an experience that’s as close as it gets to a sugar-free dessert in a cup!

Embracing simplicity and approachability, we've simplified our labeling and pricing (with the addition of a 16-oz option that offers greater value for everyone who absolutely loves it), making it easier for you to indulge in this exceptional coffee treat! We’ll also be roasting it on our regular schedule, every other day on weekdays (typically Mon/Weds/Fri - moving one day on Federal Holidays). We can't wait for you to experience the uniqueness and complexity of this year's batch - it’s one of the ways we want all of you to know how grateful we are for being part of this incredible journey, and we hope you’ll love it as much as we do - we’ll keep roasting it for you until the barrel is empty!

We’ll also soon be launching Red Swan (on Nov 1st), and releasing all our Holiday specials, like Swan-plers, Holiday packs for stocking stuffers and gifts (and maybe a few other surprises for all your gifting needs), at midnight on Thanksgiving (no need to stay up or rush… they’ll be available until Christmas, and we’ll keep roasting them for you every other day - and even more often if we need to keep up with orders!)

Thank you for being a part of this journey, and we truly can’t wait to hear what you think of this year’s Oak Barrel Aged… we made it for YOU!,

Jolian & Lisbeth

P.S. Have any ideas for us? Anything you wished we offered for the Holidays? We’d love to hear from you!

😎 Hello 2023 Ethereal Summer Blend!

Summer is here, and we’re excited to welcome it with our 2023 edition of Ethereal Summer Blend! - sweet, smooth, refreshing - it’s the perfect blend to enjoy during the hot summer months - both as an energizing cup in the morning, and later in the day as a refreshing iced or cold brew. We’ll re-visit our favorite iced and cold brew recipes and tricks on our “Monday Bit” this Summer (we post new “bits” every Monday on our Instagram @ethosroasters, and you can always watch past “bits” by visiting the Monday Bit highlights in our profile).

This year’s Ethereal features both Poaquil (natural process, Guatemala) and Pacheco (honey process, Honduras) to create a sweet, high-impact coffee blend that's perfect for summer sipping. You’ll get to start your summer days with a perfect balance of modern and classic flavors that will delight you in a wide variety of methods - both hot and cold - all while creating life-changing opportunities for small Central American farmers in the process! We’re really hoping you’ll love it, and that we’ll get to continue to support them by buying more and more coffees from them this year.

Thank you always for making our Ethos possible, and for all the love and support we feel every roasting day when we look at those beautiful long lists with every single one of your orders, ready to be fulfilled…. it is truly a joy and an honor to get to roast for you, and we hope that this Summer is filled with new adventures and new opportunities… we’ll keep roasting the most exquisite, most impactful coffees we can find for you, and hope they get to travel with you in your many adventures! Or, in case you prefer your freshly roasted coffee to travel to you… remember we roast & ship (via 1-3 Day Priority) to ANY address within the USA - three times a week, every single week!

Excited to share the new Ethereal, and always looking forward to roasting for you,

Jolian & Lisbeth

P.S. We just got new yellow hats from our last trip to Guatemala… as one more impact-focused offering, and an always favorite summer accessory that keeps harmful UV rays away from your face (we do want you to live longer, healthier lives!)… we hope you’ll check them out, and let us know which other colors you’d like to see in the future! (we’ve also decided to include one as a special gift on all large orders (>10 lbs) this Summer!)

☀️ Hello 2023!

Happy New Year! We hope your 2023 is off to a great start, and that you’ve had (or will soon have) a chance to reflect and set an intention for the year ahead. We are looking forward to continue growing our impact this year, and are ready to begin with an open mind and an open heart for the new partnerships, new coffees, and new opportunities this new year may bring us!

Our first new crop arrival this year is Poaquil Honey (Chimaltenango, Guatemala) - and we can’t think of a better way to start the year than this incredible example of our Ethos. It’s amazing to look back and remember the Co-Op actually did their very first “Honey experiment” five years ago, and produced only about a hundred kilos for us that year. This year, they’re producing thousands of kilos, and is not just the quantity that has grown - their production capabilities and quality consistency have also exponentially grown. Poaquil Honey is now a consistently sweet, creamy, chocolate-forward cup that exists at that perfect intersection of unique yet familiar, and one that is definitely worth trying this 2023!

We look forward to making 2023 one more beautiful chapter of our Ethos: one more year devoted to the continuous pursuit of better, of doing our best every single day, yet always open to discover a better way along the way. Every single day, and every single order - it is an absolute joy and honor to roast for you, our Ethos family! Thank you for beginning this new year… Brewing Greatness in the world with us!

💛 Jolian & Lisbeth

P.S. You may be seeing some different shipping boxes in the next few weeks… USPS will unfortunately soon discontinue the “regional” Priority Mail boxes we had been using all these years… so, we’ll be adapting and using other Priority Mail boxes - keeping your tracking, insurance, and free shipping on $39 and all subscriptions!