Weāre officially starting our 5 Year Anniversary celebrations today!
About five years ago, on a beautiful Spring day, Jolian and I made our very first coffee sale at a farmerās market. We didnāt have a website yet, our logo was (in all honesty) not very good, our packaging was a paper bag with a black-and-white label, and we didnāt know what Instagram was! Yet, the intoxicating aroma of those freshly roasted coffee bags (roasted one by one, in 8-oz batches!) always reminded us we were not there to just sell coffeeā¦ we were āon a mission to Brew Greatnessā - to create an impact through our coffee (which we had bought weeks before, from the soon-to-be Poaquil Co-Op in Guatemala, and had physically carried with us in our suitcases) - and that - was more than enough to keep us going!
We have learned and grown so much from those early days, yet the mission and the dream - our Ethos - is still the same (and will always be!)ā¦ and are thrilled to now have so many more people - our Ethos family - who now share this dream and this journey with us! So, we really want to celebrate you - and with you - for the next five weeks (or so)!
Weāre doing Ethos t-shirts for the first time (well, technically second time, but our first run at t-shirts was a bit disastrous, and weād prefer its memory to be buried into oblivion) - they were designed by our own super-talented, Alyssa McGuire, and stamped one by one, right here in Lakeland, by Deborah Dodgeās āWolf in the Shopā startup. Weāre also doing a new, limited-edition hat color (ruby red!) and just got new classic black hats as well! - both colors lovingly embroidered in Guatemala by women-owned micro-enterprises. All net proceeds from both shirts and hats will go towards enhancing our annual gifts to two non-profits we have proudly supported over the years - Take Heart Africa and the Cafe Femenino Foundation. Both items will be perfectly paired with an 8-oz bag of our new 5-Year Brew Greatness Anniversary Blend, featuring 3 high-impact coffees from Guatemala, Colombia, and Honduras - the 3 countries (besides our beloved, awesome USA, of course!) we have called āhomeā, and that have inspired our Ethos to make a difference.
We also have new Ethos totes! Also lovingly made by Guatemalan women, they are larger, sturdier, unique, great-looking - youāll be able to add one for just $7 to any Brew Greatness Blend, or get one FREE on any order of 5 lbs or more (if you have a particularly nice neighbor or very good friends or family members living close by, now is the time to get some extra coffee for them! š), until the end of March. New totes will also be included in all our Samplers from now on!
Last, but not least - weāll be sending special Brew Greatness bracelets until March 31st - to add a unique design to your collection!
We hope you love all our Anniversary additions, and that it makes you feel a little bit closer to this dream and this mission we share. You are truly family to us, and it means the world when you choose to spread the word about this idea that we actually CAN make a difference through coffee! We are deeply proud and always honored to roast for you, and to Brew Greatness with you every single dayā¦ for the past 5 years!
š Jolian & Lisbeth
