Just a few weeks ago, we began our first ‘blank page’ of the year… and we’ve been busy preparing to write a really great new chapter with you this year!
Our goal is to make 2021 the year of “even better”… even higher scoring new coffees, even bigger impact, even more storytelling, and an even better connection with you, our Ethos family! Our first coffee arrivals of the year truly reflect this - we have Diana’s new “Planadas” microlot (a lower yield this season, but an even more outstanding coffee this year!), the new crop of our amazing Natural Yirgacheffe (as floral and fruity as ever!), and more of both of our Cafe Femenino coffees (Rio Coco & Andes) just arrived today! We’re so excited to keep growing our support for all these small farmers, while having the opportunity to search for the most unique, most special, most impactful coffees we can find… and we hope to soon be able to announce the arrival of our first experimental dry fermentation nano-lot from Colombia, from an incredible small grower!
We also look forward to continuing our support of D. R. Congo - we just got samples of all their new crops, and will soon need to decide which coffee(s) to get from them… so if you have a few minutes, we’d love if you could share your thoughts on Umoja (we’re on our last bag right now!), and more generally on what kinds of flavor notes you’d love to see on our new coffees and blends this year!
Oh, and Brew Greatness bracelets are back - and better than ever! We’ll keep including one on every single order, and a new, more special design on your larger orders (>$50). We also have new Ethos totes, also in a more sophisticated design that we hope you’ll love (and we’ll keep including them on all samplers and free on all orders over $100). Both our totes and bracelets are lovingly made in Guatemala by women artisans, which we’re also so honored to continue supporting through our coffee proceeds!
Thank you so, so much for the privilege to begin this year so busy… finding new ways to make an impact, discovering new coffees, roasting for you, and getting to #BrewGreatness in the world with you every single day! Thank you for making this dream, this work, this coffee, this Ethos - possible!
Thrilled about all our new adventures this year,
Jolian & Lisbeth
P.S. You’ll also see our 8-oz bags changing soon… to the new design (matching our new 16-oz bags)… you’ve been so amazing, that we’ve depleted our bag inventories much faster than we thought… so there’s a chance we may need to use interim bags to ‘bridge the gap’ until the new bags arrive (our apologies in advance - rest assured, the coffee inside will be as great and as fresh as always).
