Let's Brew 'HARMONY'!

We are excited to officially launch our new HARMONY Blend today!

We’re so grateful to each of you who participated on the naming process, and voted - ‘Harmony’ ended up winning by a large margin, and we’re thrilled to be - for the very first time in our history - naming a blend collectively with all of you, our Ethos family! We’ve combined three very special coffees in this blend: Poaquil Natural (our wonderful chocolatey, fruit-forward, high-impact, Guatemalan bourbon), Rio Coco (our nutty and sweet women-farmed ‘Cafe Femenino’ from Nicaragua), and an extra creamy Natural from the APROCEM Co-Op in Sul de Minas, Brazil - sourced for this blend!

The result is a complex cup with layers of fruit, hints of caramel, and a sweet, clean finish - that shines on both Espresso and filter methods like Pour-Overs, and Drip (aka. your good old coffee maker!). We hope “Harmony” adds a little more adventure to your coffee ritual this year, and we can’t wait to hear from you as you put it to the test on all your favorite methods! As a three-bean-blend, it is extremely versatile, so we highly encourage you to try it on as many forms as your heart desires!

Also, it is almost time for our 2021 RE: Summer Series! (i.e. our technical newsletter series we publish from June-August every year)… and we would love to hear if there’s any question you’d like us to deep-dive in! While we’ve previously covered general brewing principles, health benefits of coffee, and a variety of methods (from Cold Brew to Espresso), we would love to get to answer more specific questions from you this year! We promise our responses will always be well-researched and aimed at bringing your coffee expertise to a new level! (which we realize will be challenging, as some of you are already in the top 1% of most savvy coffee drinkers!). We’ll address your questions on the next three monthly newsletters, so if you think of anything between now and then… please send them to lisbeth@ethosroasters.com!

Oh, and if you’re in the area, we’ll be brewing Harmony (pun 100% intended!) every Saturday at the Downtown Lakeland Farmer’s Market for the next few weeks, so come say hi!… we truly can’t wait to finally see your wonderful, happy faces again!

Jolian & Lisbeth

PS. We’ll also be including Harmony samples on ALL your boxes for the next two weeks! We understand not everyone is close, or is ready to venture out, so no worries - your now fully vaccinated Ethos production team will ALWAYS be happy to ship your freshly roasted coffee to your door!

Help us name our new Espresso Blend!

We’re ending this month with a grateful heart, and still in awe at the level of love and support we’re getting on all our Anniversary goodies! We’re overjoyed by all the positive reviews and repeat purchases on the Anniversary shirts (small is sold out, yet all other sizes, particularly larger ones, are still available).

We’re also excited about so many new partnership opportunities this year (both small farmers and new shops, as you’ve probably seen, and continue to see, on our Facebook and Instagram)… and as we grow our partnerships, we’re thrilled to be able to expand our range of offerings for you! (online is our primary channel, so every single new coffee we get, will always be available online first! If you’re a subscriber, you’ll always automatically get all our new releases, and all our special limited-editions - unless you’re subscribed to specific coffees, of course!)

We’d like to make this coffee adventure a lot more interesting and fun - while keeping our Ethos as impactful as possible, and always going out of our way to support those who are often overlooked. In the next few months, expect two new limited-edition, incredible microlots: the first is a sweet, fruit bomb - “La Estrella” - a Natural from the same Co-Op as Diana’s Planadas microlot, and the second is a mind-blowing ‘experimental’ anaerobically fermented gem which is being air shipped directly to the roastery, from Huila, Colombia! (no estimated arrival yet, as we work through some of the logistical challenges getting coffee from this small grower for the first time, but it’s coming… we promise!)… and we’ll be adding a new Espresso Blend! 

Our goal with this new blend is to have something that would contrast and complement the nutty and traditional notes of our beloved Crema (which has many fans, and is here to stay!). The new blend will have a more fruit-forward and complex character, and feature all Natural-processed beans from 2-3 different regions (our Natural Poaquil will definitely be there, of course!). As we work through our sample roasts, blends, tastings, and iterations… we wanted to reach out to you, as we would love to make you part of our process! Would you like to help us name this new blend?

If you do, just email us (coffee@ethosroasters.com) with your name submission(s) by March 31! We will compile them and run a series of voting rounds on our IG stories (find us and follow us @ethosroasters to vote!), starting April 1st - and we will share the top 3 names on our next newsletter, so all of you reading our emails (our Ethos family!) will get to decide the winner!

If the name you suggested gets chosen, you’ll get a special code for a free 16-oz bag of it as soon as it launches! (and yes, each and every person who suggested the winning name gets one!).

Truly can’t wait to hear from you!

Jolian & Lisbeth

* Small print: Jolian and Lisbeth are IG neophytes pretending to know what they’re doing… yet trying very, very hard at it (Jolian does posts, Lisbeth does stories, and we both do inspirational quotes, captions, and answer messages), and always, always open to your ideas and feedback!

2021 : A New Chapter Begins!

Just a few weeks ago, we began our first ‘blank page’ of the year… and we’ve been busy preparing to write a really great new chapter with you this year!

Our goal is to make 2021 the year of “even better”… even higher scoring new coffees, even bigger impact, even more storytelling, and an even better connection with you, our Ethos family! Our first coffee arrivals of the year truly reflect this - we have Diana’s new “Planadas” microlot (a lower yield this season, but an even more outstanding coffee this year!), the new crop of our amazing Natural Yirgacheffe (as floral and fruity as ever!), and more of both of our Cafe Femenino coffees (Rio Coco & Andes) just arrived today! We’re so excited to keep growing our support for all these small farmers, while having the opportunity to search for the most unique, most special, most impactful coffees we can find… and we hope to soon be able to announce the arrival of our first experimental dry fermentation nano-lot from Colombia, from an incredible small grower!

We also look forward to continuing our support of D. R. Congo - we just got samples of all their new crops, and will soon need to decide which coffee(s) to get from them… so if you have a few minutes, we’d love if you could share your thoughts on Umoja (we’re on our last bag right now!), and more generally on what kinds of flavor notes you’d love to see on our new coffees and blends this year!

Oh, and Brew Greatness bracelets are back - and better than ever! We’ll keep including one on every single order, and a new, more special design on your larger orders (>$50). We also have new Ethos totes, also in a more sophisticated design that we hope you’ll love (and we’ll keep including them on all samplers and free on all orders over $100). Both our totes and bracelets are lovingly made in Guatemala by women artisans, which we’re also so honored to continue supporting through our coffee proceeds!

Thank you so, so much for the privilege to begin this year so busy… finding new ways to make an impact, discovering new coffees, roasting for you, and getting to #BrewGreatness in the world with you every single day! Thank you for making this dream, this work, this coffee, this Ethos - possible!

Thrilled about all our new adventures this year,

Jolian & Lisbeth

P.S. You’ll also see our 8-oz bags changing soon… to the new design (matching our new 16-oz bags)… you’ve been so amazing, that we’ve depleted our bag inventories much faster than we thought… so there’s a chance we may need to use interim bags to ‘bridge the gap’ until the new bags arrive (our apologies in advance - rest assured, the coffee inside will be as great and as fresh as always).