We are thrilled to announce the launch of our highly-anticipated, 2023 Oak Barrel Aged coffee beans! This year, we've taken a slightly different approach, aiming to create a cup that's more approachable and enjoyable for the majority of our Ethos family. We took our high-impact Poaquil Natural beans and aged them in a fresh white oak barrel, previously used to house some exquisite spiced rum by our friends at Lugo's Craft Distillery right here in Lakeland. We shortened the aging to 7 months, resulting in much subtler rum undertones, and much heavier vanilla notes, along with a kaleidoscope of flavors and lingering peach notes for an experience that’s as close as it gets to a sugar-free dessert in a cup!
Embracing simplicity and approachability, we've simplified our labeling and pricing (with the addition of a 16-oz option that offers greater value for everyone who absolutely loves it), making it easier for you to indulge in this exceptional coffee treat! We’ll also be roasting it on our regular schedule, every other day on weekdays (typically Mon/Weds/Fri - moving one day on Federal Holidays). We can't wait for you to experience the uniqueness and complexity of this year's batch - it’s one of the ways we want all of you to know how grateful we are for being part of this incredible journey, and we hope you’ll love it as much as we do - we’ll keep roasting it for you until the barrel is empty!
We’ll also soon be launching Red Swan (on Nov 1st), and releasing all our Holiday specials, like Swan-plers, Holiday packs for stocking stuffers and gifts (and maybe a few other surprises for all your gifting needs), at midnight on Thanksgiving (no need to stay up or rush… they’ll be available until Christmas, and we’ll keep roasting them for you every other day - and even more often if we need to keep up with orders!)
Thank you for being a part of this journey, and we truly can’t wait to hear what you think of this year’s Oak Barrel Aged… we made it for YOU!,
Jolian & Lisbeth
P.S. Have any ideas for us? Anything you wished we offered for the Holidays? We’d love to hear from you!
