☕️ Oak Barrel Aged Poaquil Natural is here! 🥂

We are thrilled to announce the launch of our highly-anticipated, 2023 Oak Barrel Aged coffee beans! This year, we've taken a slightly different approach, aiming to create a cup that's more approachable and enjoyable for the majority of our Ethos family. We took our high-impact Poaquil Natural beans and aged them in a fresh white oak barrel, previously used to house some exquisite spiced rum by our friends at Lugo's Craft Distillery right here in Lakeland. We shortened the aging to 7 months, resulting in much subtler rum undertones, and much heavier vanilla notes, along with a kaleidoscope of flavors and lingering peach notes for an experience that’s as close as it gets to a sugar-free dessert in a cup!

Embracing simplicity and approachability, we've simplified our labeling and pricing (with the addition of a 16-oz option that offers greater value for everyone who absolutely loves it), making it easier for you to indulge in this exceptional coffee treat! We’ll also be roasting it on our regular schedule, every other day on weekdays (typically Mon/Weds/Fri - moving one day on Federal Holidays). We can't wait for you to experience the uniqueness and complexity of this year's batch - it’s one of the ways we want all of you to know how grateful we are for being part of this incredible journey, and we hope you’ll love it as much as we do - we’ll keep roasting it for you until the barrel is empty!

We’ll also soon be launching Red Swan (on Nov 1st), and releasing all our Holiday specials, like Swan-plers, Holiday packs for stocking stuffers and gifts (and maybe a few other surprises for all your gifting needs), at midnight on Thanksgiving (no need to stay up or rush… they’ll be available until Christmas, and we’ll keep roasting them for you every other day - and even more often if we need to keep up with orders!)

Thank you for being a part of this journey, and we truly can’t wait to hear what you think of this year’s Oak Barrel Aged… we made it for YOU!,

Jolian & Lisbeth

P.S. Have any ideas for us? Anything you wished we offered for the Holidays? We’d love to hear from you!

🔥 Our first Oak Barrel Aged Coffee!

We’re so excited to finally share with you something we’ve been working on behind the scenes since January this year… our first Oak Barrel Aged coffee!

Naturally, we chose our highest impact relationship - Poaquil - for this very first special limited edition! It all began when we met Christian Lugo, of Lugo’s Craft Distillery, late last year. We instantly connected over a shared passion for our craft, for quality, and for creating something that’s truly one-of-a-kind. The moment he showed us a beautiful American Oak barrel, holding their first barrel-aged spiced rum (which was almost ready to be bottled for the Holiday season)… we saw an amazing opportunity to give it a second life as our first barrel-aged (aka. “secondary post-harvest fermentation vessel”) experience! Jolian has been personally rotating the green beans inside barrel every week, and we’ve been sampling and testing different parameters every few weeks. The beans have now completely transformed, and feature a beautiful golden color, a delightful smell (reminiscent of a distillery - yet, no worries - any traces of alcohol from the barrel will be completely evaporated during the first stages of roasting), and most importantly, a very unique, new flavor profile once they’re roasted. We believe we have achieved a memorable, surprisingly sweet and complex cup experience; one that features strong hints of stone fruits and a persistent honey sweetness in the palate.

It will be available online only, and roasted fresh, on order as all our other beans (there’s also some special touches on the packaging, which we hope you’ll love!). Our first official roast will be this Monday, Oct 17th, and we will roast orders every Monday and Friday until the barrel is empty! If you are a subscriber, you can request it as part of your November box, or as an add-on, by logging into your plan at subscriber.ethosroasters.com (using the email associated with your account) anytime before your next shipment; or by replying to this email if you prefer!

We truly can’t wait to hear your thoughts, and we’re already working on some more surprises for our favorite Holiday (Thanksgiving!) next month. Thank you for continuing to make our Ethos possible every day… getting to be in this journey with all of you is the greatest adventure of our lives, and it means the world you have chosen to share it with us,

Jolian & Lisbeth