Let's Brew 'HARMONY'!

We are excited to officially launch our new HARMONY Blend today!

We’re so grateful to each of you who participated on the naming process, and voted - ‘Harmony’ ended up winning by a large margin, and we’re thrilled to be - for the very first time in our history - naming a blend collectively with all of you, our Ethos family! We’ve combined three very special coffees in this blend: Poaquil Natural (our wonderful chocolatey, fruit-forward, high-impact, Guatemalan bourbon), Rio Coco (our nutty and sweet women-farmed ‘Cafe Femenino’ from Nicaragua), and an extra creamy Natural from the APROCEM Co-Op in Sul de Minas, Brazil - sourced for this blend!

The result is a complex cup with layers of fruit, hints of caramel, and a sweet, clean finish - that shines on both Espresso and filter methods like Pour-Overs, and Drip (aka. your good old coffee maker!). We hope “Harmony” adds a little more adventure to your coffee ritual this year, and we can’t wait to hear from you as you put it to the test on all your favorite methods! As a three-bean-blend, it is extremely versatile, so we highly encourage you to try it on as many forms as your heart desires!

Also, it is almost time for our 2021 RE: Summer Series! (i.e. our technical newsletter series we publish from June-August every year)… and we would love to hear if there’s any question you’d like us to deep-dive in! While we’ve previously covered general brewing principles, health benefits of coffee, and a variety of methods (from Cold Brew to Espresso), we would love to get to answer more specific questions from you this year! We promise our responses will always be well-researched and aimed at bringing your coffee expertise to a new level! (which we realize will be challenging, as some of you are already in the top 1% of most savvy coffee drinkers!). We’ll address your questions on the next three monthly newsletters, so if you think of anything between now and then… please send them to lisbeth@ethosroasters.com!

Oh, and if you’re in the area, we’ll be brewing Harmony (pun 100% intended!) every Saturday at the Downtown Lakeland Farmer’s Market for the next few weeks, so come say hi!… we truly can’t wait to finally see your wonderful, happy faces again!

Jolian & Lisbeth

PS. We’ll also be including Harmony samples on ALL your boxes for the next two weeks! We understand not everyone is close, or is ready to venture out, so no worries - your now fully vaccinated Ethos production team will ALWAYS be happy to ship your freshly roasted coffee to your door!

Blossom, Epic, or Harmony?

The top 3 names for our new Espresso Blend are in! Our new multidimensional Espresso blend featuring classic chocolate, nutty, caramel notes layered with hints of berries is… “Blossom Espresso”, “Epic Espresso”, or “Harmony Espresso”? - please email us back and let us know your pick by April 30th! (we’ll finalize the blend, order labels, and be ready to launch with our May newsletter!). We truly can’t thank you enough for being part of this creative process with us - suggesting names, sharing your thoughts, and voting - and we can’t wait to share the final result with you!

In the meantime… we have an amazing, limited-edition microlot for you! An outstanding 90-pt coffee with a heavy body and intense notes of raisins, plums, stone fruit, and molasses, this Natural Castillo varietal truly honors its name - “La Estrella” - which means “The Star”. Its grower, Yinyini Avilez, is also a star producer and leader within the ASOPAP CoOperative - known for helping his fellow small farmers improve their coffees, and championing others. A few months ago, he decided to use all his expertise and efforts to produce the most perfectly fermented, Organic certified, Natural-processed coffee he could… and we’re so, so happy we were able to buy it ALL for us!

We hope you enjoy it as much as we are (well, someone had to drink the first ‘experimental’ batch!)… with all our love and gratitude,

Jolian & Lisbeth

P.S. We’re also in the last few days for this season’s Poaquil Honey… promise it will return in the Fall (and we’re buying more next season, of course!).

Help us name our new Espresso Blend!

We’re ending this month with a grateful heart, and still in awe at the level of love and support we’re getting on all our Anniversary goodies! We’re overjoyed by all the positive reviews and repeat purchases on the Anniversary shirts (small is sold out, yet all other sizes, particularly larger ones, are still available).

We’re also excited about so many new partnership opportunities this year (both small farmers and new shops, as you’ve probably seen, and continue to see, on our Facebook and Instagram)… and as we grow our partnerships, we’re thrilled to be able to expand our range of offerings for you! (online is our primary channel, so every single new coffee we get, will always be available online first! If you’re a subscriber, you’ll always automatically get all our new releases, and all our special limited-editions - unless you’re subscribed to specific coffees, of course!)

We’d like to make this coffee adventure a lot more interesting and fun - while keeping our Ethos as impactful as possible, and always going out of our way to support those who are often overlooked. In the next few months, expect two new limited-edition, incredible microlots: the first is a sweet, fruit bomb - “La Estrella” - a Natural from the same Co-Op as Diana’s Planadas microlot, and the second is a mind-blowing ‘experimental’ anaerobically fermented gem which is being air shipped directly to the roastery, from Huila, Colombia! (no estimated arrival yet, as we work through some of the logistical challenges getting coffee from this small grower for the first time, but it’s coming… we promise!)… and we’ll be adding a new Espresso Blend! 

Our goal with this new blend is to have something that would contrast and complement the nutty and traditional notes of our beloved Crema (which has many fans, and is here to stay!). The new blend will have a more fruit-forward and complex character, and feature all Natural-processed beans from 2-3 different regions (our Natural Poaquil will definitely be there, of course!). As we work through our sample roasts, blends, tastings, and iterations… we wanted to reach out to you, as we would love to make you part of our process! Would you like to help us name this new blend?

If you do, just email us (coffee@ethosroasters.com) with your name submission(s) by March 31! We will compile them and run a series of voting rounds on our IG stories (find us and follow us @ethosroasters to vote!), starting April 1st - and we will share the top 3 names on our next newsletter, so all of you reading our emails (our Ethos family!) will get to decide the winner!

If the name you suggested gets chosen, you’ll get a special code for a free 16-oz bag of it as soon as it launches! (and yes, each and every person who suggested the winning name gets one!).

Truly can’t wait to hear from you!

Jolian & Lisbeth

* Small print: Jolian and Lisbeth are IG neophytes pretending to know what they’re doing… yet trying very, very hard at it (Jolian does posts, Lisbeth does stories, and we both do inspirational quotes, captions, and answer messages), and always, always open to your ideas and feedback!